03 · SYSTEM · Brand & content

Packaging people trust.

We define the brand core and turn it into content that sells, not content that merely goes out on schedule.

CORE · LENS · 9:16 · WAVE · BEAM

01 / 05

Positioning & brand core

Product, audience, value, difference, offer, message.

What's included

  • the 8 elements of the Core: product, audience, positioning, value, difference, offer, message, brand DNA
  • brand strategy and architecture
  • naming
  • tone of voice

Outcome

A brand core that the website, content and advertising all build on.

Format

[PLACEHOLDER: format and timeline]

02 / 05

Production

Photo, video, reels and ad creatives.

What's included

  • idea and script
  • shooting
  • editing and motion graphics
  • creatives for advertising formats
  • AI video and avatars

Outcome

Content ready to publish and to run in ads.

Format

[PLACEHOLDER: format and timeline]

03 / 05

SMM

Strategy, content plan, account management, community and reporting.

What's included

  • presence strategy
  • content pillars and content plan
  • account management
  • audience engagement
  • metric reports

Outcome

Social media that works for trust and sales.

Format

[PLACEHOLDER: format and timeline]

04 / 05

PR

Media, newsworthy stories, reputation and events.

What's included

  • PR strategy
  • media relations
  • news hooks and publications
  • reputation
  • organising and running events

Outcome

A brand present where people already trust.

Format

[PLACEHOLDER: format and timeline]

05 / 05

Personal brand

Expert positioning, a content system, product and course launches.

What's included

  • positioning
  • content system
  • producing courses and launches
  • chatbots and the technical side
  • personal PR

Outcome

A name that sells. Experience: six years with Oleksandr Usyk's personal brand.

Format

[PLACEHOLDER: format and timeline]

CHAOS → CORE → SYSTEM → GROWTH

Let's start with an initial review.

Tell us about the task. We come back with first conclusions and propose a way to work together.