USYK / Oleksandr Usyk
Six years: Oleksandr Usyk's personal brand, marketing for his products and related projects
Personal branding · Brand development · Marketing · PR · Events · Project management · International partnerships
Project
Six years of work with Aleksandr Usyk and the projects around him: personal brand development, positioning, marketing and communications, events and the growth of commercial ventures.
CYBERMOVE role
Strategy, coordination and hands-on delivery of the project workstreams.
What we did
- 01developing and positioning Aleksandr Usyk’s personal brand
- 02marketing support for related products and projects
- 03PR and communications
- 04advertising campaigns and shoots
- 05work with international partners
- 06organising boxing fights and the projects around them
- 07private boxing events in Kyiv mansions for a premium audience
- 08intimate and large-scale events
- 09television broadcasts of boxing fights on Ukrainian TV
- 10coordination of teams, contractors and partners
USYK SPORTSWEAR
Growing the fashion line within the work on Aleksandr Usyk’s brand.
- developing Usyk Sportswear
- contributing to collection design and launches
- growing the e-commerce direction
Result
[PLACEHOLDER: result figures]
Disciplines
PERSONAL BRANDING · MARKETING · PR · EVENTS · INTERNATIONAL